What Is Erika Nardini’s Net Worth and Salary?
Erika Nardini is an American businesswoman, producer, and podcaster who has a net worth of $12 million. Erika Nardini, often known as Erika Ayers Badan, is greatest recognized for being the Chief Executive Officer of Barstool Sports. She introduced her departure from Barstool in January 2024.
Named the Most Controversial Woman in Sports by the “New York Post,” Nardini grew to become the primary CEO of Barstool Sports when she joined the positioning in 2016. She grew the corporate from a regional weblog with a dozen staff to a nationwide multimedia conglomerate with valuation of greater than $500 million. Over the course of a number of transactions, Barstool was acquired by Penn Gaming for greater than $500 million. Through these transactions Erika reportedly earned $20-25 million in pre-tax fairness gross sales.
Barstool Sports was named a high 50 writer within the US by Nielsen and has a wider attain than ESPN Digital, Turner, “The New York Times,” and “The Washington Post.” Erika beforehand held govt advertising positions at each Microsoft and Yahoo!, and he or she served as AOL’s Chief Marketing Officer from 2013 to 2015. Nardini has additionally govt produced the tv collection “The Barstool Rundown: Live from Houston” (2017–2021), “Barstool Sports Advisors” (2018), and “Barstool Yak” (2021) and the Barstool Sports podcasts “Pardon My Take” (2018–2021) and “The Dave Portnoy Show with Eddie & Co” (2021). Erika hosts the podcast “Token CEO,” which is described as “an specific enterprise pod for individuals and not using a enterprise diploma.”
Early Life
Erika Nardini was born Erika Kathryn Ayers on November 6, 1975, in Colorado. She is the daughter of Mina and Richard Ayers. In a 2021 interview, Nardini stated of Mina and Richard, “My dad and mom instilled a really sturdy work ethic in me. They labored in schooling as lecturers and professors so we did not have so much. They let me know that something that I wished, I needed to work for. If I preferred sure manufacturers and garments, if I wished to have new garments to return to highschool, then I needed to go bus tables at a restaurant.” Erika spent a lot of her youth in Vermont and New Hampshire, and he or she earned a bachelor’s diploma in sociology from Maine’s Colby College.
Career
Nardini’s profession started at Fidelity Investments, the place she labored as a media supervisor, then she served because the senior vp of gross sales and advertising for Demand Media. She beforehand labored at Microsoft and Yahoo! in govt advertising positions, and from 2013 to 2015, she was AOL’s Chief Marketing Officer.
In 2016, Erika grew to become the CEO of the digital media firm Barstool Sports. She was liable for overseeing the corporate’s growth into streaming, multimedia, pay-per-view programming, and merchandising. As a part of Barstool Sports’ growth into pay-per-view, the corporate acquired the Rough N Rowdy Brawl, a West Virginia newbie boxing competitors, in 2017.
During Nardini’s first yr as CEO, the corporate’s valuation doubled to $30 million, and in 2018 it grew to $100 million. That yr Erika was featured on “Fast Company’s” checklist of the “Most Creative People in Business,” and he or she was ranked #25 on “Forbes” journal’s “Most Powerful Women In U.S. Sports” checklist. In 2019, “The Big Lead” ranked her #19 on its checklist of “The 75 Most Powerful People within the Sports Media Business,” and he or she was featured on “Crain’s New York’s” checklist of the “Notable Women within the Business of Sports” and “Business Insider’s” checklist of “22 energy gamers main the explosion of the US sports activities betting house.” “Adweek” named Nardini one of many “Most Powerful Women in Sports” in each 2017 and 2020.
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Erika was elected to the WWE board of administrators in 2020, and he or she was additionally a member of the Torchy’s Tacos board of administrators. She resigned from the WWE board in September 2022. In a 2020 interview with “Digiday,” Nardini spoke concerning the development of Barstool Sports since she grew to become CEO, stating:
“Barstool Sports is a model that is been round since 2003. Dave Portnoy initially began Barstool as a newspaper as a result of he wished to get into the on line casino enterprise they usually would not let him. But what it is actually turn into within the final three and a half years is the fastest-growing way of life model on the fastest-growing platforms on the planet. We’re now beginning to inch towards 100 million customers.“
In September 2021, Erika instructed “Front Office Sports” that she anticipated the corporate’s income to exceed $200 million by the top of the yr, doubling the prior yr’s income. In 2022, Barstool Sports launched TwoYay, an NIL market platform that connects advertisers and college athletes. In March of that yr, Nardini joined the Premier Lacrosse League board of administrators. Erika has given talks on the CAA World Congress, SALT Conference, Milken Institute, G2E Las Vegas, and MIT Sloan Sports Conference.
In a 2021 interview Nardini stated of her function as Barstool Sports’ CEO:
“I really feel like what I used to be in a position to deliver to Barstool was a willingness to attempt something, an urge for food to develop, a want to be very hands-on, an appreciation for followers and creators, and a want to place companies across the followers and creators in a method that helped them each and made them each really feel rewarded and large.“
At the time of the interview’s publication, Barstool had the #1 sports activities podcast on the earth in addition to the highest golf podcast, hockey podcast, and feminine podcast, and the corporate was known as “the quickest rising sports activities model on each social platform.”
Personal Life
Erika married Brett Nardini on October 11, 2003, they usually have two kids, Turin Jean Nardini and Cannon Gleason Nardini. In April 2021, the “Daily Mail” reported that Erika “left her banker husband for her married squash coach.” At some level she reportedly married that squash coach, Yvain Badan, and from that time started going by Erika Ayers Badan.
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