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What is Rohan Oza’s Net Worth?
Rohan Oza is an American businessman, investor, and advertising professional who has a net worth of $400 million. During his profession, Rohan Oza has spearheaded profitable advertising campaigns for a lot of main meals and beverage firms, together with Mars, Coca-Cola, and Glacéau. Oza turned extra broadly identified to the general public in 2017 when he started serving as a visitor investor on the ABC enterprise actuality tv present “Shark Tank.”
Frequently known as “the brandfather”, Rohan Oza has a golden contact with regards to high-profile celebrity-backed advertising offers. He received his first huge success with the Sprite and Powerade manufacturers whereas working at Coca-Cola within the early 2000s. Oza was very early to acknowledge the advertising energy of the hip-hop world and youth tradition. He began a marketing campaign the place he provided limitless Sprite to numerous DJs. He even organized a Sprite DJ summit the place Coca-Cola was capable of faucet into the minds of a number of the most influential folks in hip-hop to make their model extra interesting to the city demographic. Based on the suggestions he obtained at this summit, Oza crafted an advert marketing campaign that featured 5 linked commercials that informed a related story utilizing Japanese animation and imagery from hip hop pioneers comparable to Afrika Bambaataa. The commercials had been a smash hit. The closing business aired in the course of the Billboard Music Awards. Within a 12 months, Sprite’s gross sales had skyrocketed. Rohan was quickly put answerable for Powerade and created comparable success.
In 2001, Rohan left Coca-Cola to take over the advertising of a brand new drink known as Vitamin Water. It was Oza’s concept to rent 50 Cent to seem within the model’s early campaigns that put Vitamin Water on the map. In 2007, Oza’s former firm Coca-Cola, acquired Vitamin Water or $4.2 billion. In 2016, Oza introduced Justin Timberlake on as an investor and endorser of the antioxidant drink Bai. The Dr. Pepper Snapple Group purchased Bai Brands for $1.7 billion. Related article: How Much Did 50 Cent Make Off Vitamin Water?
Early Life and Education
Rohan Oza was born on October 2, 1971 in Livingstone, Zambia into an ethnic Indian family. As a youth, he attended Harrow School in Greater London, England. Oza went on to attend Nottingham University, the place he studied manufacturing and industrial engineering. After that, he modified his space of focus and studied advertising and company technique on the University of Michigan, from which he earned his MBA.
Career Beginnings
Before coming to the US to review for his MBA, Oza began his profession in manufacturing, working at an M&Ms manufacturing unit within the British industrial city of Slough.
Marketing Career
Oza received his skilled begin in advertising by promoting Mars’ Snickers in Europe. Later, he turned a advertising govt for the Coca-Cola Company, the place he helped revitalize the Sprite model by signing basketball star Kobe Bryant as a spokesperson. Oza additionally helped increase the profile of Powerade, one other Coca-Cola model. The success of those and different manufacturers was largely because of the myriad celeb endorsements Oza was capable of land, together with with Tom Brady, Jennifer Aniston, Rihanna, Madonna, 50 Cent, and LeBron James. In 2002, Oza left the Coca-Cola Company to affix one other beverage firm, Glacéau, greatest identified for its model of vitamin water. The firm was later bought by Coca-Cola for $4.2 billion in 2007. Oza was subsequently appointed chief advertising officer of Coca-Cola’s non-carbonated manufacturers, a place he held till 2009.
Investments
Among his notable investments, Oza made an early wager with Justin Timberlake on the beverage firm Bai Brands, which he helped persuade Dr. Pepper Snapple Group to buy for $1.7 billion. Oza has additionally invested in such manufacturers as Smartwater, Bulletproof Coffee, and Health-Ade Kombucha.
Shark Tank
In 2017, Oza started showing as a visitor investor, or “shark,” on the ABC enterprise actuality tv collection “Shark Tank,” then in its ninth season. He appeared alongside the common sharks Daymond John, Barbara Corcoran, Robert Herjavec, Kevin O’Leary, Mark Cuban, and Lori Greiner. Oza served as a visitor shark on the present for 3 seasons, leaving in 2020.
Other Work
Beyond his advertising and investing endeavors, Oza serves as an advisor to Impact Network, a nonprofit that works to carry high quality schooling to folks in rural Zambia.
Personal Life & Real Estate
Oza divides his time between Beverly Hills, California and the Hamptons in New York. He is thought to throw many lavish events with Western- and Bollywood-style dance-offs. Oza additionally enjoys bowling in his spare time.
In 2009 Rohan paid $5.5 million for a 6,000 sq. foot house in Bridgehampton, New York. He offered this house in 2018 for $8.25 million. Rohan paid $12.5 million for his Beverly Hills mansion in 2010. He has provided this house at varied factors for lease for $70-$100,000 per 30 days.
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